Six Synagogues – An Oversimplified Lay of the Land
I spend a lot of time in the synagogue space. A colleague asked me for a overview of what I am seeing the most. Here are 6 oversimplified, overgeneralized archetypes in the non-Orthodox landscape:
- Shiny Synagogue – Growing population, strong physical presence, professionalized delivery of programs and services
- Legacy Synagogue – Aging physical presence and declining or net neutral population but still delivering full programs and offerings, often have endowment or significant donor base
- Collaborative Synagogue – Changing demographics and notion of belonging have caused this organization to share resources, offer joint programming and ultimately will merge or consolidate
- Ghost Synagogue – Synagogue is empty vast majority of the time, minimal programs, budget cuts have led to reduced clergy and staff, running down the clock
- Right Sized Synagogue –Sold their big building and down-sized to fit current membership or developed earned revenue stream by building housing on or renting out some of its original space
- Entrepreneurial Spiritual Community– Unimpressive (or no permanent) physical space but growing population, strong energy
Is there a major category that I am missing?
Which one are you?
Which one do you want to be?
How can you get there?